This teardown was done to get myself referred for the role of APM at SuperSSmart
Commemorating 50+ years of retail excellence, Chennai’s leading retail chain, Super Saravana Stores, has established its presence in the e-commerce world with its new shopping application, Superssmart, on September 18th, 2023. The app is designed to offer shoppers the ‘ultimate online shopping experience’ and is available for download on the App Store and Google Play Store nationwide. Superssmart, its latest venture, will focus on offering customers top-quality products at affordable prices across various categories, including apparel, beauty, home and kitchen appliances, and fashion jewellery. Promising hassle-free checkouts, best-in-class customer support, and tailored recommendations for all users, the app places emphasis on taking a largely customer-centric approach. Moreover, it intends to connect thousands of regional and international vendors with its active customer base through an inclusive business model.
To find the current pain points of SuperSSmart ’ users from Google Play Store and proposing solution to solve it.
| Name | Vanaja Maathrubootham |
|---|---|
| Need/Want | As a software engineer, I want on-time clarifications on my queries |
| Pain Points | I purchased the product twice, but the customer support was horrible and not picking up the calls most of the time. |
| Current User Story | |
| As a software engineer, I expect responsive customer support to get timely clarifications on my queries. | |
| Proposed Solution | |
| Implement an AI-powered chatbot for 24/7 customer support and quick query resolution. | |
| Updated User Story | As a software engineer, I can now get on-time clarifications through the AI chatbot, ensuring timely resolution of my queries. |
| Name | James Marundesaai |
|---|---|
| Need/Want | I want "1 reward coin = rs.1" to be highlighted on the home page itself. |
| Pain Points | Only after navigating the app to the core, I come to know that 1 reward coin = 1 rupee. |
| Current User Story | |
| As a Home Maker, I expect clear and transparent information about the reward program upfront. | |
| Proposed Solution | |
| Prominently display the reward program details (1 coin = 1 rupee) on the app's home page. | |
| Updated User Story | As a Home Maker, I can now easily understand the reward program details as they are clearly highlighted on the home page. |
| Name | Ashok Senthamizhselvan |
|---|---|
| Need/Want | I want to buy the product with one line description. |
| Pain Points | I want to buy the product with one line description which is popular in other platforms. |
| Current User Story | |
| As a Manager, I would like to have a concise product description to make informed purchase decisions. | |
| Proposed Solution | |
| Enable the chatbot to provide one-line product recommendations based on user input. | |
| Updated User Story | As a Manager, I can now get concise one-line product descriptions and recommendations from the chatbot, aiding my purchase decisions. |