This project is done to showcase my capabilities as a potential candidate for APM role in Simpl
Simpl is a consumer experience platform, providing a full stack solution for ecommerce conversion. It enables merchants to give customers 1-tap checkout, buyer protection and a pay-later facility
Analysing Simpl’s mobile app, finding the current pain points of Simpl’ users from Google Play Store and proposing solutions to solve it.
| Name | Manoj Paramahamsa |
|---|---|
| Need/Want | Personalised expense chart within the Simpl app |
| Pain Points | Always overspending my budget, which increases my fear of using the Simpl app even for small transactions |
| Current User Story | I find it challenging to optimise my budget effectively using the Simpl app. |
| Proposed Solution | An interactive donut chart in the transaction section of the user, which will help them find where their money is going unnoticed. |
| Updated User Story | With the help of the customised transaction chart in the Simpl app, I can easily find insights to optimise my budget and achieve my goals |
Wireframe

| Name | Isakki Mariyamuthu |
|---|---|
| Needs/Want | I need access to the increased credit limit for a specific day |
| Pain Points | I like the discounts and 1-tap checkout in simpl app, but I can’t purchase high ticket products like Laptops or Luxury Airpods |
| Current User Story | As a user, I want to be able to purchase a wider range of products and take advantage of discounts, but my credit limit restricts my choices. |
| Proposed Solution | Introduce a feature that allows users to temporarily boost their credit limit for a chosen day, enabling them to make larger purchases and avail discounts. |
| Updated User Story | As a user, Boosted credit limit for a chosen day has helped me enjoy a wider selection of products and discounts from partner merchants. |
Wireframes
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