About Vyapar

Vyapar is a business accounting software designed primarily for small and medium-sized enterprises (SMEs) in India. It offers features such as invoicing, inventory management, GST compliance, expense tracking, and financial reporting. Vyapar aims to simplify business operations for entrepreneurs and help them manage their finances effectively. It's quite popular among small businesses and freelancers due to its user-friendly interface and affordability.

Objective

  1. Finding the current pain points of Vyapar's website users from the Play Store and proposing solutions to solve it. This project is done to show my potential fit APM role which they are hiring

Goals

  1. Increase the User Engagement Ratio of Vyapar using ML models and Automation.

Assumptions

  1. All the proposals and analysis are made only considering the Web Users.
  2. Pain Points are taken from Google Reviews.
  3. Analysis and Proposals are done only for “Sales” section in Vyapar web app.

Stakeholder Definitions

Stakeholder Name How is stakeholder related to Vyapar
Vyapar Creates, deletes and modifies features based on user preferences
User SME businesses who are using Vyapar services
Receiver Another Business/ Individual communicated using Vyapar by the user

User Persona 1

Name Singaari Manogari
Connection to Vyapar Small business owner (retail store) using Vyapar for all his billing related services.
Original User Story Singaari runs a small retail store and uses Vyapar to manage his business finances, including invoicing and inventory management. However, he often forgets to follow up on unpaid invoices, leading to cash flow issues.
Pain Points Forgot to follow up on pending invoices, delayed payments, and cash flow problems.
Proposed Solution Automated Invoice Follow-up: When creating an invoice, Users will be able to enable the automated follow-up option, which will send periodic reminders (up to 4–5 emails over 30 days) to the invoiced party, reducing the risk of forgotten payments and minimizing spam concerns.
Updated User Story With the automated invoice follow-up system in place, Singaari no longer needs to worry about forgetting to follow up on unpaid invoices. The system sends timely reminders, ensuring that payments are received promptly, and that its cash flow remains healthy.

Wireframe

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** User would be able to choose the No of follow-ups and mode of follow-ups while adding or editing a sale. No of follow-ups is restricted to 5 to reduce the frustration of the receiver.

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** User should be able to see the follow-ups sent on their updates section which was previously “Sales History”